The Brand Gap

The Brand Gap by Marty Neumeier is one of my favourite business books for three reasons:

  • it explains clearly what a brand is (trust),
  • it provides a high level view of how to build a brand, and
  • you can read it and understand all of the concepts in 90 minutes.

This slide presentation tells you all you need to know about the book – the book uses the same illustrations but with additional text that’s worth the investment.

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