Here’s proof that there’s room for significant innovation in almost any product:
The standard pizza box design considers only one half of the problem space – pizza vendors and their need to transport pizza away from their premises. With the Green Box, eco incorporated looked at the needs of the end user – plates to eat from and storage for leftovers – and created environmental benefits as well. Brilliant.
A little more of the story is available from their short presentation at Pitchfest and thanks to Stuart for the link.